country prioritization assessments

Country Prioritization Assessments help clients identify high potential or high risk markets, supporting their long-term investment or planning.


  • Clients need to determine the strengths and weaknesses of each country for strategic planning and investment.


  • Develop a framework to aggregate and weight quantitative and qualitative metrics.
  • Develop a model to analyze metrics by conducting sensitivity and scenario analyses, prioritizing high potential or high risk countries. 
  • Analyze and determine the implications of the model and distill recommendations based on each country’s capability and risk profile.


Country capability assessments typically produce two deliverables:

  1. The capability and risk model, including all quantitative and qualitative metrics for all countries included in the study.
  2. A detailed analysis, with implications for the client, of the model outputs.